Amidst the bustle of Armory Arts Week, THE(UN)FAIR was established to celebrate passion rather than fashion, and embodies the spirit of a spontaneous “Happening” with a carefully curated multimedia exhibition.
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In contrast to the maze of cookie-cutter, white-walled art fairs, THE(UN)FAIR lets participants experience art away from the frenzy of other large commercial exhibitions. We showcase innovative installations, performance art, painting, sculpture and participatory pieces with the goal of celebrating the spirit that underlies the work of the creative process.

Added inspiration stems from our location – the kind of place to which pioneering artists and galleries have always been drawn. Hell’s Kitchen is a neighborhood in transition, with luxury residential developments suddenly rising from a rough-hewn neighborhood that has remained largely unchanged for decades. Thousands of visitors to the Armory Show one block away at Pier 92 stream our street level space to find the best surprise of their Arts Week.

The curators, art advisors, event planners, designers and artists that make up THE(UN)FAIR team are united by a mission that differentiates our show in a crowded market of exhibitions. The artwork – representing all points of the art-universe spectrum — is united by the unimpeachable passion and impeccable craftsmanship of the artists, and exhibits in an easily navigable space that is itself a work of art. Our goal is to provide an enjoyable, memorable experience for all guests.