…following quote taken from the The Walker Art Center website. “In the 1990s, the institution began to focus on new art forms and new audiences, which created an opportunity to reexamine its graphic identity. Laurie Haycock Makela, design director from 1991 to 1996, commissioned typographer Matthew Carter to develop a new typeface to reflect the multivalent character of a multidisciplinary arts center. This innovative font formed the basis of a visually dynamic identity. Under the direction of Haycock Makela, Matt Eller (1996–1998), Andrew Blauvelt (1998–2010), and Emmet Byrne (2010–present), the department developed a more flexible direction, shifting the Walker’s identity to less rigidly modernist style. Such an approach reflects the institution’s varied programs, the diversity of its changing audiences, and the increasing fragmentation of the marketplace.”

For more information visit The Walker Art Center website link above.