Call for Artists – Exhibition at Highly Attended International Art Fair in NYC

Starry Night Programs

Entry Deadline: Apr. 4

718 Van Patten
Truth or Consequences, NM 87901

The Starry Night Exposure Program invites contemporary artists to show their artwork to 50,000 serious buyers, collectors, and gallery owners in New York City during the Frieze Art Fair. Gain exposure during one of the largest contemporary art fairs in the world! Apply now to exhibit your work with us in New York City, May 8-11, 2014, where we provide you with stress-free support and no-strings-attached representation during this high-traffic art fair.

The deadline for applications is April 4th.

Who we are:
The Starry Night Exposure NYC Program is in partnership with Select Fair NYC; located in the Chelsea District of New York City, the exhibition will run from May 8 to 11, 2014 during Frieze Art Fair Week. Attendance for these events runs upwards of 50,000 people, and the Exposure NYC Program intends to make the absolute most of that for our artists. We are dedicated to serious artists who want to exhibit, promote, and sell their work.

Our program gives artists comprehensive representation in a place swimming with dealers, galleries and collectors. Whether you’re hoping to find gallery representation, sell your work, or give your career a hearty boost, having a presence at this highly recognized venue represents a major step in any artist’s career.

Cost of participation:
The cost for Exposure NYC is $3,000.

Going it alone at one of these fairs would cost you upwards of $13,000! We are able to cut the cost of exposure to an affordable rate to help artists give their careers a boost or sustain their momentum.

We also offer payment plans to all artists to help with costs.

What your $3,000 gets you:
Opportunities to exhibit your work in New York City
Exposure by thousands of serious buyers
Access to collectors, dealers, and gallerists
Exposure at a fair that would normally be unaccessible to individual artists
Personal introductions to gallerists, dealers and collectors
No-strings-attached representation that helps you get picked up by a gallery
End-to-end exhibition and portfolio presentation by dedicated staff
Stress-free curation of the show, lighting and hanging of the artwork
Printed promotional materials with your work including a catalogue of our artists, fliers, invitations, and more
A published book available for sale during and after the fair which includes the work and information about our artists
Consistent representation online on the Starry Night Exposure Gallery website.
Consistent and sustained exposure on our Amazon Art Gallery, which puts artists’ work at the fingertips of 200 million buyers
VIP passes to exclusive events, a mixer specifically for Starry Night artists to meet with each other along with galleries and collectors

Artists typically sell work during our shows, and we do everything we can to help our artists sell. Typically, galleries do a split of the total sale price with the artist. In many cases, the gallery takes 50% to 60% of the total amount that a piece of art sells for. This leaves less than half of the total selling price for the artist, the creator of the work, to take home. This just seems wrong to us. The Exposure program aims to make the opportunity for an artist to show and sell work at the Fair as cost effective as possible. In this spirit we take only 30% of the total amount of the sale, leaving the artist with 70%.

Starry Night Exposure also features select artists during Art Basel Miami. Our previous artists received VIP passes to exclusive events, a mixer specifically for Starry Night artists to meet with galleries and collectors and a published book available for sale during and after the fair which included the work and information about the artists. Starry Night Exposure Artists have been continually featured on our website beyond the exhibition with works for sale. All of these offers are extended to our NYC artists as well.

*The deadline for applications is April 4th*

What people are saying about Frieze Week:
“Frieze Art Fair electrifies New York” –The Wall Street Journal
“Museum-like emphasis on quality over quantity”– Los Angeles Times
“Ground-breaking”– Financial Times


What do I need for my application? Applications are accepted on our website.
You will need:
A current CV or Artist Resume in PDF or DOC format
An artist Statement in PDF or DOC format
Work samples – A minimum of 8, maximum of 10, work sample images submitted in at least 300 dpi resolution and no smaller than 1500 pixels. Filmmakers may submit a video or a link to a video, although stills will also be considered. All instructions for submitting work samples are on the application.

How come it’s so expensive? We believe that the money spent by you to participate really goes to gain exposure at a very high-traffic art fair that would otherwise be completely closed to an individual artist such as yourself. Aside from selling work (which many of our artists always do), there have been many intangible benefits for artists who exhibit with us. Our artists have been invited to participate in shows in new cities, been asked to do speaking engagements at groups of collectors and artists, they have even had their work in our exhibition photographed and published in Vogue Italia! Because a Vogue Italia photographer came in and loved our artists’ work so much, he said he just had to photograph it! Furthermore, we have been selected by to sell art on their online platform. This means that we will now be able to put our artists’ work on a platform that has 200 million buyers, which is something we only do for our Exposure artists. The possibility for getting picked up by a gallery, making new prestigious contacts, getting featured in various print publications, and gaining the experience you need to sustain the momentum of your career- that is what we work hard to make happen for our artists, and let me tell you, it’s not cheap! We promote heavily for our artists by sending out a mass national press release, creating a print catalogue, handing out show fliers and showcasing all of our artists and their work in our online Exposure gallery. Plus, we pay a good price for the booths, for lighting, insurance, tables, chairs, advertising, transporting furniture and all art to and from the show, plus we have to pay for a team of dedicated staff to make this all happen! And the list goes on.

What’s not included in the fees for the program? The participation fees do not include artist’s travel/ lodging (if you choose to attend in person), framing of artwork, shipping of artwork to and from the Fair, or personal liability insurance.

What kind of work do you accept for the Exposure Program? We accept 2-D and 3-D contemporary artwork from emerging or established artists. Your submissions may not exceed 30″ in any dimension due to the tight space restrictions of our booths.

What does non-exclusive representation mean? With many galleries, there is a contract for exclusive representation that you, the artist, sign on for. This means that you can only show with that specific gallery unless they approve of it. With us, that is not the case. We represent you for the time that the Fair is going on, during Select Art fair, New York. During this time we are actively talking with other gallerists and collectors about your work, and letting them know you are available to sign on with their gallery at the end of the Fair. After the Fair is over, you are free to sign on with any gallery that wants to pick you up. In fact, that is our goal for you. If the Exposure program can leverage your work into gallery in New York, Los Angeles, London, or anywhere else, we will consider ours a job well done. This is as much about getting your top quality work picked up by a gallery as it is about getting your best work in front of serious collectors.

Do I have to travel to New York City for the exhibition? No, you do not have to attend the fair. We leave that decision up to you, though. If you’d like to join us in NYC, you may. If you don’t wish to attend, or you can’t, then all you have to do is send us your work, relax, and we’ll do the rest.

Do I have to participate in the Starry Night Residency program to be able to participate in the Exposure program? No. We will be reviewing applications from present and former Artists In Residence as well as artists who have never participated in any other Starry Night programs to date.

SUBMISSION DEADLINE: Application and supporting materials must be received no later than April 4th, 2014.

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