Call for Artists – Exhibition at Highly Attended International Art Fair in NYC

Select Fair NYC

Entry Deadline: Mar. 15

135 W 18th St
New York, NY 10011

The Starry Night Exposure NYC Program, in partnership with Select Fair NYC, is accepting applications for 2-D, 3-D and video artists to participate in our annual Frieze Week Exhibition. Located in the Chelsea District of New York City, the exhibition will run from May 8 to 11, 2014 during Frieze Art Fair Week. Attendance for these events runs upwards of 50,000 people, and the Exposure NYC Program intends to make the absolute most of that for our artists.

Apply now for an opportunity to exhibit with us. The Exposure NYC Program is dedicated to serious artists who want to exhibit, promote, and sell their work. Our program will gives artists comprehensive representation in a place swimming with dealers, galleries and collectors. Whether you’re hoping to find gallery representation, sell your work, or give your career a hearty boost, having a presence at this highly recognized venue represents a major step in any artist’s career.

APPLY on our website!

Our dedicated staff will showcase a selection of work from top notch, contemporary artists at Select Fair, bringing them to the international stage and placing them in front of key players in the art world. We offer this representation with a non-binding, no-strings-attached contract, so that our artists can pursue and be pursued by galleries while exhibiting with us. We do not believe in the existing closed-door system.

Both emerging and established artists are encouraged to apply.

Here is the breakdown, and the only way to make this kind of leap in exposure possible for an individual artist:

ENTRIES: All 2D, 3D and video works will be accepted for consideration. Dimensions for wall hung pieces cannot exceed 30”x30”.

PROGRAM INCLUDES: End to end exhibition and portfolio presentation by dedicated staff at Select Fair NYC – getting seen by thousands of serious buyers and you will have access to collectors, dealers and gallerists without the extreme cost of renting a booth on your own – participating in exclusive VIP events if you choose to come to New York, or you can just ship your work to us and we’ll do the rest. Travel expenses are not included in program fees.

ENTRY PROCESS: Applications accepted on our website
Supporting materials include:
A current CV or Artist Resume in PDF or DOC format
An artist Statement in PDF or DOC format
Work samples – A maximum of 10 work sample images. Filmmakers may submit a video or a link to a video, although stills will also be considered. All instructions for submitting work samples are on the application.

CURATION: When you apply to the Exposure program, your work will be evaluated by our curators for placement in the show. You may submit up to ten images that are indicative of a body of work that you are currently working on, or any other work you’d like shown. Once accepted, we will select the pieces we think will perform the best at the fair and secure them for the exhibition.

PRESENTATION: In April, you will ship your work to New York, where we will receive it, hang it, light it properly, and give you non-exclusive gallery representation. You are welcome to come to New York in person, but travel and accommodations are NOT included as a part of the Exposure program. Regardless of your attendance, we will be on site to represent your work for you.

PROMOTION: As an Exposure artist, you will be included in all print and online promotional materials related to the Exposure Program at the Fair, and will be showcased on the Starry Night Exposure web site:

This means you will be featured as an Exposure artist, and of course in our online promotions, a link to your web site will be included, in an effort to drive as much traffic to your work as possible. If you don’t have a web site that you are proud of, we will be working with accepted artists to discuss design and development of their personal web site.

ELIGIBILITY: The Exposure program is designed for emerging and established visual artists who are ready to bring their work to a broad, international audience. If you are a visual artist who is looking for gallery representation, would like to connect with a global community of dealers and collectors, or you are ready to broaden the size and scope of shows you are in beyond your city or region, then you should seriously consider applying for the Exposure program.

PROGRAM COST: The total price for the Exposure program is $3000. The Exposure program is the most cost efficient way to bring your artwork to the Fair, and includes curation of the show, lighting and hanging of the artwork, full time representation of the artist and their work for all days of the show and VIP party, creation of a digital portfolio for each artist which includes digital images, artist statement, CV/ Artist Bio, and inclusion in printed and online marketing materials related to the show.

PAYMENT PLANS: We offer straightforward monthly payment plans to all accepted artists, if they so choose.

PAYMENT METHODS: All fees are payable credit card or by check online through our secure payment system. Our monthly payment plan is available by request. This would require three payments of $1000, the first payment will be due within 7 days of acceptance.

COST BREAKDOWN: The following is a breakdown of just some of the costs related to showing at an art fair:
Booth Rental: $7000 (minimum)
Lighting: $600 (whether purchased or rented)
Insurance: $200 (required by all fair venues)
Tables & chairs: $500 (whether purchased or rented)
Advertising: $300 (business cards, flyers, etc.)
Portfolio & presentation: $100 (a mead notebook won’t cut it, folks)
Car rental & gas: $600 (how are you going to get the artwork, furniture and lighting?)
Airfare: $500 (on Priceline)
Lodging & meals: $2500 (on Priceline)
Dedicated staff: $??? (what do you think it is worth to have sales people represent you while you get to attend all the other fairs and network all day, rather than tend to your booth?)
Total cost of going it alone is more than $13,000. With no one there to help you. Now you know what we meant by “extreme” cost.

SUBMISSION DEADLINE: Application and supporting materials must be received no later than March 15th, 2014.

Apply on our website for free!

SALES: Typically, galleries do a split of the total sale price with the artist. In many cases, the gallery takes 50% to 60% of the total amount that a piece of art sells for. This leaves less than half of the total selling price for the artist, the creator of the work, to take home. This just seems wrong to us. The Exposure program aims to make the opportunity for an artist to show and sell work at the Fair as cost effective as possible. In this spirit we take only 30% of the total amount of the sale, leaving the artist with 70%.

SHIPPING: If you are planning on shipping your work for exhibition, we require that all work be received in New York between May 3rd and 4th, 2014. The shipping address and detailed instructions for shipment will be provided in the coming months for your planning purposes. Shipping of any remaining artwork back to the artist after the Fair is available at additional cost to the artist.

FAQ: Do I have to participate in the Residency program to be able to participate in the Exposure program? No. We will be reviewing applications from present and former Artists In Residence as well as artists who have never participated in any other Starry Night programs to date.

What does non-exclusive representation mean? With many galleries, there is a contract for exclusive representation that you, the artist, sign on for. This means that you can only show with that specific gallery unless they approve of it. With us, that is not the case. We represent you for the time that the Fair is going on, during Select Art fair, New York. During this time we are actively talking with other gallerists and collectors about your work, and letting them know you are available to sign on with their gallery at the end of the Fair. After the Fair is over, you are free to sign on with any gallery that wants to pick you up. In fact, that is our goal for you. If the Exposure program can leverage your work into gallery in New York, Los Angeles, London, or anywhere else, we will consider ours a job well done. This is as much about getting your top quality work picked up by a gallery as it is about getting your best work in front of serious collectors.

What’s not included in the fees for the program? The participation fees do not include artist’s travel/ lodging (if you choose to attend in person), framing of artwork, shipping of artwork to and from the Fair, or personal liability insurance.

SUBMISSION DEADLINE: Application and supporting materials must be received no later than March 15th, 2014.

Apply on our website for free!

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